BELLA - Official Trailer

FOR IMMEDIATE RELEASE


FELIPE BARRAL AND IGNI PRODUCTIONS LAUNCH BELLA TO HELP PEOPLE COPE WITH THE FALLOUT OF COVID-19


BELLA, a member startup of the Advanced Technology Development Center, will stream video content designed to reduce stress, improve mental health and well-being.


ATLANTA (April 9, 2020) – Following two years of research and customer discovery, Emmy Award-winning filmmaker Felipe Barral has launched BELLA, a streaming service focused on the delivery of beautiful cinematic video content, starting with a series of one-minute motion pictures.


BELLA was originally conceived to deliver inspirational content to clients, caregivers, nurses and doctors on chemotherapy wards, dialysis centers and other shared spaces. “I wanted to offer an escape hatch from the confinement, stress, pain, anxiety, uncertainty and boredom facing to patients and caretakers by giving them visually restorative experiences,” Barral said.
The initial strategy was to stream a series of short films in celebration of the natural world, the arts and culture at medical centers. But once the ramifications of COVID-19 raised the specter of a mental health crisis among medical workers, first responders and anyone bearing witness to the devastation wrought by the pandemic, Barral chose to mitigate the damage by sharing BELLA’s library of original short videos via digital platforms.


Scientific research has validated the soothing effect of biophilia: a love of nature and living things. And studies have shown that 40 seconds of exposure to the natural world causes the brain to suspend critical thinking, reduce energy consumption, and amplify a sense of wellbeing.


“My understanding of biophilia, coupled with years of experience as a visual storyteller, informs the core mission of the biophilic storytelling we stream at BELLA,” Barral said.
On Thursday, April 9, the first of BELLA’s cinematic videos, or “bellos” as Barral calls them, will roll out via its platform, and stream for free everyday thereafter.


“This early rollout of BELLA content will be free to everyone. Our entire BELLA team hopes that this content will help healthcare workers in the United States and around the world, together with patients and individuals confined at home through this crisis,” Barral said. “Now, more than ever, meaningful and inspiring content is needed. I am proud of the fact that BELLA will populate mobile phones, computers, and video screens with rich content designed to soothe and comfort viewers. I’m not a doctor and I cannot heal sickness. But I hope these quietly profound meditations on beauty will inspire joy and awe worldwide among healthcare workers, patients and anyone confined to their home because of the coronavirus,” he added.


BELLA will continue to deliver long-form content and add all the features that Barral has envisioned for the full version of BELLA.


To experience BELLA follow us at:
Website: http://bella.endavomedia.net

Instagram: @bella.streaming
Twitter: @bella_streaming
Facebook: @bella.streaming
LinkedIn: https://www.linkedin.com/company/bella-streaming
YouTube: BELLA Streaming (https://www.youtube.com/channel/UCSen5ax8C-ZkbLzqRpTUkJw)